The shipping business is going through difficult times whilst the global trade continues to increase. There is a need for operations' stratification to ensure sustainability in the shipping industry in order to define its efficiency for future generations. This puts the management at the crossroads over the best deliverables, whose influence of articulation could lead to realization of the goal of sustainability. The gateways of freight circulation defined by both the land and maritime domains of convergence form the platform for navigation in the shipping industry, which has been in use since time immemorial. The rise and fall of sea tides formed the setback for efficiency in navigation, where this conventional problem to shipping was solvable through development of technologically enclosed docks, where there was the aspect of lock gates that served as the enclosed docks (Drewry Shipping Consultants Ltd 2004). This formed a natural disaster to the shipping industry, which impact was mitigated using critical analysis based on the synthetic capabilities. However, this problem has shifted from the conventional natural hazards to man-made inflicted influences, which include poor management practices in the contemporary society, where there is utilization to the extents of depletion of this vital resource. This puts the need for articulations of resolutions that could see sustainability in the industry as the factor that shapes the operations at the sea interface for the purpose of reducing the problems that span from poor management to pollution from effluents in order to define its capabilities for generations to come (Drewry Shipping Consultants Ltd 2004).

The major course of actions that could improve efficiency at the sea interface could be through adoption of freight technology, which seeks to inflict the use of software components such as LIMA that puts together prospects of businesses at the shipping industry with a windows managed software that is user friendly and easy to manage. This implies that there is a need for application of software programs in carrying out the business related issues at the sea interface. Such programs are more efficient as opposed to manual input of systems that are prone to errors. For insistence, incorporation of modes like the Electronic Data Interchange (EDI) eliminates redundancies for suitability of processes like bookings and sales. The EDI has features that help to streamline the shipping business processes hence reducing the time requirements for completion of transactions (Bates et el. 1963). This has a feature of increasing the outcome due to increase in the turnover rates caused by the increased number of transactions achievable per stipulated time limitation. This would increase the consequent profitability within the shipping industries, where the excess resources accrued from the affair could be reinvested for expansion of the facilities (Barros 2005). This reveals an aspect of sustainability since the more the profitability, the higher the probability of expansion and consequent longtime service of the industry. Above all, the aspect of technological innovation in the shipping industry is influential to the staff performance since it results in clear articulation of job specifications, where it has an impact of maximum utility to the human resource management in the essence of the right man for the right job.

Dredging problems could also form a setback to the general shipping operations since they result in reduced water capacities for docking of large sea vessels. This is due to industrial effluents and natural processes like erosion, which leads to the rise of the sea bed. With continued disposal of industrial wastes and lack of control of natural processes like soil erosion, the shipping businesses are vulnerable to the closure of the docking sites due to the impact of rise in sea bed levels and consequent lower levels of water capacity (Balk 2001). This puts the higher management within the field of practice into pressure of checking out these forms of natural and man-made factors that influence efficiency at the sea interface. The management should come up with modes of checking the sea levels through reducing industrial waste pollutions by educating the society on the need to conserve natural waters and marine life. Consequently, the selection of the locations for docking should put the consideration of the land dereliction with preference to sites that are free from soil erosion. This would help to check the water levels and possible chances of diminishing in the coastline, which would result in better docking services. This has an influence on the efficiency of shipping at the sea interface as it not only increases the number of ships docking per number of time but also the size of ships reaching harbors. This has an influence on the general output per period of time hence creates sustainability since the increased amounts of income could be used for consequent expansion of the harbors for use by existing and coming generations.

The technological advancement has resulted in increased incidences of insecurity, where most sea shipping is not exceptional. Insecure practices like piracy are leading to loss of millions of US Dollars in terms of payment of ransom for vessels captured by the vice of piracy. This has reduced the number of probable investors in the business affair due to the risk of predetermined losses. Moreover, this vice has led to loss of life for the workers resulting in low morale in uptake of duties. This has resulted into a low performance level and consequent decrease in the profitability of the whole affair culminating in the low rates of expansion of the business. This puts the requirement of extra surveillance and providence of state of the art security systems to check the safety of those on board and the goods being shipped by this mode of transport. This could be through setting up a follow-up surveillance system by air to detect any form of piracy or sea hunting missions to reduce the risk of loss resulting from this vice. Moreover, there should be a system of designing protective systems on the ships such as placement of bullet free devices that could resist any impact of shootouts. The ships should in part be with an automated security program that checks the possible threats from sea piracy. This could lead to more investments in the business affair since insecurity is a setback to sustainability. Moreover, this could build the investors' confidence, where more people would resolve to the use of this form of transport, which is a vital factor in realization of the capital for expansion. The aspect of increased security would also reduce the number of probable deaths of the staff members with expertise elements that are vital for expansion of the shipping businesses.

The shipping industry is also bound to the pressure of environmental pollution from the use of chemical fuels like sulphur that results in the change in the natural chemical cycles, which hampers the business enterprise to business environment correlations. The environment free from pollution ensures the availability of natural processes that support the business world. The use of such chemical compounds as fuels in the shipping industry is influential in determining the viability of the business environment for future prospects. This is also influential in determining the maritime lifecycles, which is persuasive in determining the existence and developments along the coastlines. This calls for a health reform since the existence of the humankind is highly predetermined by the constraints accrued from the forces of a habitable environment. This implies that the higher management should come up with suitable legislations that could give lead to checking of the influence of the business prospects in the shipping industry on the business environment. This is through checking incidences of oil spillages and other forms of emissions to the sea shore interface. This could lead to reduced risks posed to the aquatic life that is determinant in the existence of the coastlines for docking of ships. Moreover, this would reduce the risk posed on human beings, which is a form of synthesizing sustainability between dependence on the resources without vulnerability to any form of infections. This would in turn reduce the costs vested towards curative measures as a result of the health hazards posed by the chemical compounds, where the same could be replicated through reinvestment in the shipping sector. This would result in expansion of the shipping industry as more resources would be spared as opposed to treatments of avoidable infections. This calls for the proper moves that could regulate these emissions and limit vulnerability of interference of the shipping industry to the environment for the good correlation between the business and the environment as a factor of creation of sustainability in the business world. This also implies that the environmental changes, like change in temperature, would result in natural processes like mass movements, which are influential in the rise and fall of the sea tides with consequent influence on the shipping industry through obscuring in docking of ships.

On the other hand, the infrastructure and the equipment define the sites to be used in the shipping industry such as piers and storage basins, which form the basis for docking of ships. The infrastructure and equipment are prone to ware and tear due to consistent use and the influence of natural processes like mass flow, which block the docking infrastructure. Moreover, these aids to the shipping trade are characterized by high investment requirements in terms of capital and finance (Baird 1995). This shows that without proper management of these infrastructure and equipment, the shipping business would be at the verge of collapse. Consequently, these aids are vital in evaluation of the resources vested towards facilitation of the business affair. This puts the mandate of consistent repair and proper management of the devices sine they are useful in the acquisition of the profitability of the business endeavors. It creates sense for the higher management to work in coordination with the lower management to bring sanity in the utilization of these resources to eliminate chances of depletion. This could be through specification of budgets for maintenance of the equipment and infrastructure to set the standards of performance at high levels in order to increase their efficiency and in turn increase sustainability within the shipping industry. By consideration, the equipment and infrastructure are determinant factors to the continued providence of services of docking and coastline prospects. Whenever such equipment is depleted or not in good condition, then the whole business affair is at risk. Moreover, maintenance could reduce the expenses of purchase of new devices for use, which depicts the preference to prevention as opposed to cure that is more costly (Asher 1995).

The major aspect that determines the lifespan of any business endeavor is linearity with the basic goals and ambitions. This is through working in accordance with the visions set, which should be the practical mandate of every employee working under the business organization. The shipping industry is not a unique affair to this fact, where there is the need of stipulation of the major visions and formation of suitable forces that could lead to attainment of these goals. The management in the industry is charged with the responsibility of creation of performance measures, evaluation of the cost through critical management and proper resource allocation to realize the goals and visions set within its mandate. The issue of resource allocation is influential in determining prosperity since any form of mismanagement of funds is detrimental in attainment of the expected profitability (Battalio, Baek & Revell 2008). Moreover, it results in avenues for corruption and individualism in terms of beneficiaries that is vital in the collapse of the whole business affair. On the other hand, evaluation of performance measures is influential in determining the overall level in terms of achievement of the set goals. This is also critical in determining the forms of human resource management where aspects of motivation and job retention crop up. The forms of evaluation of performance give an insight into the right protocols that reduce vulnerability to losses. This is also an avenue for determination of the right cost management practices that reduces chances of preferences to unwanted projects.

The right platform for establishment of long term business prospects requires that there should be an efficient communication system between the trading partners. The shipping industry has the jurisdiction of effective communication systems in order to overcome the global economic challenges. This implies that there should be a form of installation of new kinds of technologically advanced communication systems for efficient monitoring of the performance. It is through effective communication systems that the higher management could effectively communicate the culture of the industry to its stakeholders and the lower management. This implies that with effective communication, the lineage of the industry is superimposable to the next generations as a form of evidence of the performance. Moreover, the forms of legislations and consequent changes in the industry could need effective communication to maintain the information systems within the organizations on par with the current technology. The aspect of organizing responsibilities and rationalizing the command within the industry also requires effective communication systems to result in the best outcomes from the intended plans within the industry due to the feature of awareness. For instance, if employees are not articulated to the best forms of communication, they are not able to define the values, visions and goals of the industry, which is detrimental to the achievement (Goss 1990).

Conclusively, the best forms of practice including technological advancement and proper resource management are boosting factors to sustainability within the shipping industry, where the higher management has to work in correlation with the lower management to put systems and structures in place that could lead to efficiency of the shipping industry (Carlsson 1972). This could be through setting up of values and goals that are attainable and working towards their achievement. For instance, creation of understanding of the infrastructure and equipment in the shipping industry could help in proper maintenance, which is a source of utilization of resources without depletion. This understanding could also be influential in limiting the forces that result in depletion of such resources where there would be control of natural processes like erosion and mass flow that result in change in the nature of coastlines that affects the general operations at the sea shore. This calls for proactive measures that control natural processes like pollution and use of chemical compounds that are harmful to the human health, which is vital in creation of a correlation between the environment and the business world.